Reflection on ITEC-335

When I first started this course, I was pretty surprised. I did not recognize any of the students in the class when I usually do because they are in the school of Kogod or business majors. I expected this class to be similar to ITEC-200 which I had taken last year. I am happy to have learned the importance of blogging. Before, I underestimated blogging. However, it is an effective tool of improving social networking for business as well as communicating a message to the public. The only thing I was really dissapointed by was the length of the class (block). However, they did seem to go by fast. One thing that I probably could've done but would've been difficult without learning is tweeting. For upcoming students, I reccommend that you stay on top of your work and always make sure to complete assignments.

The effectiveness of social media

Clearly, advertising has changed in many forms throughout the years. The introduction of advertising on the web through social media has been the biggest change. Many people question the effectiveness of social media and its "return on investment." While there are ways to check the effectiveness, it is still not certain.

Some websites such as Xinu and Google Analytics can actually give straight facts with regards to the amount of visits a company has received. Thus, a company can judge its success. A company has solid information. However, social media tools such as Twitter make ROI questionable. Let's say a user is logged on to Twitter, you can't be sure that they're actually following you.

I see this problem as the same way consumers faced when they started shopping online by putting in credit cards. At first, people felt like they're credit card information might be stolen. However, as time progressed consumers felt more secure. Social media will develop and is already developing into a great advertising tool. For now, it still has its faults. It is safe to say that it has more pluses than minuses.